Hotel Marketing & Sales Certification: Dubai UAE : Arab Institute for Accountants & Legal (AIAL)

Engineering Certifications

Hotel Marketing & Sales

Hotel marketing is more than a few standard, tried and true sales techniques. We begin by taking the time to understand the unique environment in which each hotel operates. Specific marketing strategies are devised and then translated into a detailed plan of action. The thoroughness of our marketing plan process translates into an efficient and effective marketing effort.

We understand that implementing a hotel's marketing strategy means much more than telling salespeople what to do. It also means impressing upon the entire staff the importance of customer service because a satisfied customer is the best marketing tool available.

The market plan is monitored regularly to make sure it is executed as planned. Many functions are coordinated centrally in order to allow the hotel’s staff to focus on those things only they can do at the local level.

Certification Issued By:

PITA logo Panama International Tourism Association (PITA Panama) The panama international tourism association (PITA) is a statutory board as global organization. It champions the development of international tourism sector, one of the country's key service sectors and economic pillars, and undertakes the marketing and promotion to the world as a tourism destination.

Membership By:

HACAM logo High Authority Council for Arab Managers (HACAM) HACAM believes that this certificate will be a valuable resource for professionals within the Arab world in order to understand how these and other processes for organizational improvement are interrelated. HACAM provides training program in the Middle East and targets Managers of quality-focused organizations/industries, professionals aiming to increase their effectiveness/ productivity and anyone interested in the field of quality.

Learning Outcome:

Here you will learn to:

  • Price your product for maximum profit
  • Generate lots of free publicity
  • Set-up systems that will make your life a lot easier
  • Develop a product that fits a profitable niche
  • Measure your level of guest/customer satisfaction
  • Recruit and manage a sales specialist
  • Market your product on the Internet
  • Make the most of your advertising
  • Appreciate the local opportunities that already exist in your area.


You are qualified to take this ACAC Certification if you have any of the below requirements:

  • Must have at least one year experience in related field
  • Bachelors or Masters Degree

Course Parts:

  • Introduction to Marketing
  • Service Characteristics
  • The Role of Marketing in Strategic Planning
  • The Marketing Environment
  • Marketing Information Systems & Marketing Research
  • Consumer Markets & Consumer Buying Behaviour
  • Organisational Behaviour of Group Market
  • Promoting Products: Public Relations & Sales Promotion
  • Professional Sales
  • Destination Marketing

How to Register?

  • Register Online or
  • Fill-up the registration form and visit the Institute, with the following requirements then pay the necessary fees.
    • passport copy
    • 1 copy of passport size photo
    • eligible certificate copy

Download Course Details

Download full details of this course.